Busy is not the same as productive. In Lagos traffic, noisy offices, and WhatsApp pings, attention is our rarest asset. The elite learn one skill: protect deep work. With 60-minute distraction-free blocks, you can do the day’s most important task before the world interrupts.

Why deep work wins: it compounds expertise, reduces rework, and builds reputation. Writers finish chapters, analysts see patterns, developers ship clean code, students grasp tough topics. Most people never experience this flow because they live in notification mode. The cure is design.

Set the stage: pick one mission-critical task. Silence devices, shut tabs, clear desk. Tell colleagues, “heads-down for one hour.” Use noise-cancelling or instrumental playlists. Keep a notepad—when random thoughts appear, park them and continue. Reward the block with a micro-break; then run a second block if possible.

Weekly operating rhythm: schedule 5–10 deep work blocks, front-loaded to mornings when willpower is freshest. Protect them like client meetings. Measure output, not hours. Over months, your signature quality will rise, and so will your opportunities. In a distracted economy, focus is an unfair advantage—use it.