Yes, it drives foot traffic if you treat it like a living storefront. Complete every field, use local keywords in description, and upload real photos monthly. Ask happy customers to drop reviews with specific services mentioned. Post offers, opening hours updates and holiday notices. Track calls and direction requests from the GBP dashboard. For multi location brands, maintain NAP consistency across directories. Nigerian stores that do this show up for near me searches and map packs, which convert better than generic web clicks. Combine with a simple one page site and WhatsApp click to chat so people can book quickly. It is low cost and high impact for local shops.