Short video can win quick attention and low cost reach, but search wins buyers with intent. For SMEs, mix both. Use Reels or TikTok for top of funnel: demos, before and after, street interviews, price reveals and testimonies. Add captions and clear CTAs to WhatsApp or a simple landing page. Meanwhile, build search content around how to, pricing and comparison queries. Many Nigerian buyers still Google price plus location before purchasing. Track cost per lead by source. In most tests, short video brings volume, search brings higher conversion. The combo gives steady pipeline without burning budget.