Facing Reality: The Job Market Isn’t Waiting

We all know how rough the job scene can be in Benin City these days—especially for fresh graduates. Everyone’s talking about Nigeria’s youth unemployment rates, but beyond the numbers lies the daily struggle: graduates sending out countless CVs with zero replies, or worse, facing constant rejection after a promising interview. The truth is, the market has changed, and so must we if we want to survive and thrive professionally.

What Employers Really Want

Before diving into solutions, let’s get one thing straight: employers no longer just want a degree. They want skills and mindset—those extra things school rarely teaches explicitly. What are these “extras”? I’m talking about:

• Practical skills – digital literacy, communication, problem-solving
• Work experience – internships, part-time jobs, volunteering
• Professional attitude – punctuality, ability to take feedback, teamwork
• Networking – knowing the right people or platforms that can connect you

Concrete Ways to Become More Employable

Here are some practical, grounded moves graduates around Benin City can make right now:

1. Build Market-Driven Skills

Look beyond your degree. For example, if you studied mass communication, don’t stop at theory—learn graphic design tools, social media marketing, or video editing. There are affordable online courses on platforms like Udemy, Coursera, or even local digital hubs that teach these skills without breaking the bank.

2. Secure Internships and Volunteer Roles

Yes, unpaid internships can be frustrating, but they remain invaluable. In Benin City, NGOs, startups, and local businesses often need extra hands. Volunteer or intern, even if just for 3 months. The experience and network you build will often pay off more than waiting for a perfect salaried job.

3. Engage in Side Projects or Freelance Work

If you can’t find a formal job, create your own work. For example, a graduate of computer sciences can attempt simple freelance projects on Fiverr or Upwork. A marketing graduate could help local Alaba market their wares online. These efforts not only show initiative but grow your portfolio.

4. Leverage NYSC and Beyond

The National Youth Service Corps (NYSC) period is pivotal but often underutilized. Take advantage of the skills acquisition programs during service and also network vigorously. Reach out to organizations in your deployment state. Also, don’t hesitate to apply for short courses or certifications your camp offers.

5. Master the Art of CV and Interview

This might sound obvious, but many still get it wrong. Your CV should be clear, concise, and tailored to each job application. Avoid a generic CV. Likewise, prepare thoroughly for interviews by researching the company and practicing common questions. You can even record yourself answering questions to improve.

6. Tap into Local Networks

Benin City has many professional groups and community associations, some active on WhatsApp or Facebook. Engage there thoughtfully. Sometimes referrals come easier when people know you’re serious and engaged. Attend seminars, workshops, and church groups where professionals gather.

Real-life Example

Take Chiamaka for instance—she graduated from UNIBEN in 2024 with a degree in Microbiology but struggled to find a lab assistant role for months. Instead of waiting, she learned basic data analysis on her own and volunteered at a local health clinic running free malaria tests. She documented her experience online and soon snagged a paid research assistant role at a private lab in Benin City. Chiamaka’s story shows that a degree alone won’t cut it without practical skills and proactive hustle.

Mindsets to Shed

Many graduates believe that if they just get a degree then jobs will come knocking. This is an outdated mindset. Also, refusing entry-level or internship roles because they’re “below” one’s qualification is self-defeating. Employers want to see your eagerness to learn and adapt.

Final Thoughts

Becoming employable is a journey, not a quick fix. It’s about showing that you can be valuable to employers beyond just a certificate. Start small, be consistent, and build your professional identity. The market might be tough but Nigerians are tougher.

What do you think?

• Have you or someone you know found creative ways to stand out in Benin City’s job market?
• What role do you think government or institutions should play to improve graduate employability?
• Do you believe NYSC can still be a launching pad for career growth or is it losing relevance?